Brian Lyle Strategies
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Brian Lyle: Strategic Consultant

I am a digital strategy consultant drawing on more than fifteen years of experience in the technology industry, issue advocacy, political campaigns and grassroots management.
Brian Lyle
Strategic Consultant

Brian Lyle is a digital strategy consultant drawing on more than fifteen years of experience in the technology industry, issue advocacy, political campaigns and grassroots management.

Previously, Brian worked as the Vice President of Digital Strategy at Generation Opportunity where he oversaw the execution of innovative digital strategies focused on identifying, engaging and mobilizing the millennial generation around issues of economic freedom.

Prior to joining Generation Opportunity, Brian was the former Vice President of Digital Development and Creative at DCI Group, where he oversaw the digital development and execution of innovative and creative strategies for DCI Group's clients including numerous campaigns, committees, Fortune 100 companies, trade associations and non-profit organizations.

In 2007, Brian co-founded iWeb Strategies, an online campaign development and strategy firm that specialized in a unique blend of online marketing, grassroots actions, fundraising and social media strategy for Republican campaigns. iWeb Strategies clients ranged from Presidential to statewide campaigns, national organizations such as the Chamber of Commerce and Republican National Committee and non-profits servicing local communities.

During the 2006 election cycle, he was the eCampaign Director for the National Republican Senatorial Committee (NRSC) where he increased online fundraising 100% and increased the organizations audience by 10 million visits, and brought 1.5 million new members. He created several popular opposition websites such as FancyFord.com that were featured on Fox News, MSNBC and CNN.

Before joining the NRSC, Brian was Deputy Director of Team Leader, the Republican National Committee's (RNC) online volunteer program, during the 2004 election cycle. He also served as the Southeast Political Coordinator and was responsible for organizing historic 72-hour GOTV turnouts in Lee County, Florida and Desoto County, Mississippi. Brian also developed and managed the largest GOP mobile voter registration effort through the creation of "Reggie the Registration Rig."

In 2002, he developed one of the top five mold breaking websites for Van Hilleary for Governor, according to Campaign and Elections magazine. He also worked on various state legislative campaigns throughout Tennessee.

Brian graduated from the University of Tennessee with a Bachelor of Arts Degree in Economics and Political Science. He lives in Alexandria, Virginia, with his wife and two children.

Multi-Channel Campaigns
Coordinating your brand is important. By delivering a cohesive message to your audience through multiple channels, you have a better rate of return. Tactics range from website development, contact channels such as mobile devices, search engine and social media optimization and more.
Online Fundraising
It is not enough to place a donate page on a website and expect to raise funds. By building a relationship with your donors you stand to not only grow your returning donor base, but also build a grassroots audience that will help activate and fund your organization.
Social Media
Social media is a growing tool for messaging and organizing that will help your organization gain momentum online. Your organization should engage in data enrichment actions while utilizing tools that will organize and activate your audience.
Online Advertising
Online advertising is imperative to build your audience. But you can not only target a new audience, but also continually reach your existing audience to ensure they are constantly involved in your organization.
Blast Messaging
A crucial part of building a relationship with your audience is a blast messaging campaign. Your organization needs to reach its audience where they live and not wait for them to visit you. Be it email, mobile device or social media, there are plenty of digital tools to do it right.
Grassroots
Target your audience online and off. Utilize existing methods to find out what they think and what message will motivate them to take action. Once activated, supporters need to be recognized and rewarded.

On The Map

Brian Lyle Strategies

Alexandria, VA

Phone: 202.669.5401
Email: brianjlyle@gmail.com
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